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Media Management Consultant

Dr Erik Wilberg, MBM/MBA/AdipC/DBA is a senior management consultant working for the newspaper and media industry in Scandinavia, with more than 30 years of industry experience.

Working on major projects for small and large market leading newspapers in Norway, Sweden and Denmark, Erik Wilberg has accumulated extensive experience in areas like newspaper and media strategy, product development, change management, organization, management training, market research and quality.

Erik also is a part time academic with the University of Gothenburg in Sweden and The University of Southern Denmark, and is the author of four books on newspaper management subjects - within the areas of strategy, quality and leadership. He completed his doctorate on Newspaper Leadership in Swedish and Norwegian Newspapers in September 2003.

He has also published a book on Newspaper Management in English, which is available from the author by email.

Erik is also a widely used speaker and inspirator in the media industry in Scandinavia. He has also spoken at WAN and INMA Conferences in Europe and the US.


Erik is an Associate Professor in Strategy at the Norwegian School of Management.   (www.bi.edu), and is teaching courses in strategy on Bachelor’s and Master’s levels.

Areas of competence

Effectiveness
Quality management
Strategy development
Leadership and management development
The management of change
Industry analyses
Marketing research for advertising and circulation
Scenarios and futures of media
Format changes
Pricing strategies for ads and circulation

Erikwilberg

Dr Erik Wilberg, DBA

+47 91 32 11 79
erik@erikwilberg.no

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